The world’s most trusted platform for digital legacy.

In a world where lives are lived and legacies are built online, inheritance is no longer just about property and portfolios. It’s about crypto keys, cloud accounts, digital identities, private documents, and cherished memories.

AssetPass is the secure, encrypted, white-label platform that empowers firms and advisors to manage the full spectrum of their clients’ digital estates. From ultra-high-net-worth families to forward-thinking fintech’s and established law firms, we help trusted partners offer more than just a document we help them deliver clarity, continuity, and peace of mind when it matters most.

As regulatory scrutiny intensifies, digital wealth diversifies, and client expectations evolve, AssetPass gives you the future-ready infrastructure to lead with confidence and to build lasting trust in an increasingly complex world.

Built for Professionals.
Designed for Trust.

The white-label legacy platform for private wealth, law firms, family offices, banks and digital-first advisors.

AssetPass powers your client experience from behind the scenes. Fully brandable, easy to integrate, and secure by design, our platform allows you to scale your offering without building new infrastructure.

Whether you’re a private bank delivering intergenerational planning, a law firm preparing digital wills, or a crypto custodian securing digital wealth AssetPass gives you the competitive edge to lead in a rapidly evolving landscape.

It’s how future-ready firms go beyond compliance, exceed client expectations, and deliver a legacy experience that’s secure, scalable, and distinctly their own.

Key White-Label Benefits:

  • Fully customisable interface: your brand, your tone, your client trust
  • Encrypted digital vault for all client credentials and documents
  • Executor, beneficiary and advisor roadmap
  • Subscription SaaS model with API or portal integration

Our team

Explore the dynamic team dedicated to bringing you the future of digital legacy.

Paul Rossini
CEO & Co-Founder

Paul is a serial entrepreneur and visionary technologist, having pioneered digital inheritance with his first platform back in 2009. With over 30 years in software, product design, and enterprise systems, he leads AssetPass with purpose, passion, and a focus on privacy-first innovation.

Ian Crowley ​
COO & Co-Founder

A security and infrastructure expert with three decades of hands-on experience delivering enterprise systems for blue-chip clients. Ian ensures AssetPass is scalable, secure, and reliable—an operational backbone for client-facing innovation.

Tim Muehlenbach​
Board, CFO

With leadership roles at Goldman Sachs, BNP Paribas, and Kantox, Tim brings financial fluency and rigour. His experience spans strategy, banking partnerships, and sustainable growth planning. At AssetPass, he steers our fiscal future.

Chris White
Board, CIO

Chris is a tech strategist with deep experience across legal, financial and professional services. Former CIO at Clyde & Co and HFW, he brings enterprise-level insight into the digital tools modern advisors need.

Mark Faulkner
Board Chairman, Financial Services & Compliance

Mark co-founded Credit Benchmark and has a background with Goldman Sachs and Lehman Brothers. He advises AssetPass on governance, regulatory protocols, and building trusted data systems at scale.

Samantha Martin-Woodgate
Director, Law & Family Office Strategy

Samantha brings 15+ years of B2B leadership, brand storytelling, and commercial growth. She leads our outreach to legal, wealth and family office clients, helping position AssetPass as the quiet power behind trusted advisory brands.

Darren Last
Client Success & Implementation Director

Darren ensures every client journey is smooth, supported, and strategic. With experience in client operations and transitions, he’s responsible for making complex implementations run smoothly. 

Worldwide Impact

Join us on our journey to revolutionize the way digital assets are passed on.

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